Governing Values

• Leadership and Excellence: Achieving excellence through internationally recognized best practices via a wide array of aligned teaching and learning strategies to conform with domestic and regional needs, and observing international professional standards in the design, implementation, management and evaluation of respective programs.
• Quality: Delivering consistently high-quality programs, corresponding to internationally recognized practices and international education standards in the fields of business.
• Integration: Cooperation with all local and regional institutions and international universities, by building integrated partnerships with governmental, public and private sectors, in order to meet their needs, and establishing linkage between education and the job market and building human resources capacities that would best serve both local and regional communities.
• Integration: To encourage integration between students from different cultural backgrounds, and urge them to be part of the community through internships and social activities.
• Innovation and Creativity: Providing students with the opportunity to unleash their innovation and creative skills through collective academic activities via modern learning techniques.
• Self-development: Giving students access to be involved in live activities that help develop their personalities and paves their way to success in the knowledge economy and society.
• Integrity, Transparency, and Trust.